Seatgeek Provides Customers With Exclusive Access To Lyft Drivers And Venue Layouts
The partnership between the ticket marketplace and the rideshare app wants to get consumers to their event seats efficiently so that they can conduct pre-show antics and avoid the common mishaps that often occur when commuting to a crowded event
Ticket holders can now use the SeatGeek app to not only reserve their desired seat for a stadium event, but also book a Lyft ride with available discounts. Requesting a Lyft driver on the SeatGeek app will prompt the drop-off destination to be the nearest stadium entrance to the reserved seat.
This feature aims to save consumers time and energy by avoiding potentially expensive venue parking, and preventing long walking distances. In addition, SeatGeek is offering custom maps that consumers can access through the app. The maps are specifically designed for each of the stadiums that they are associated with, in order to provide ticket holders with a more advanced navigation tool. This can assist attendees in determining the most convenient entrance and exit points, the closest vendors and facilities to their desired seats, as well as provide an overall view of the stadium layout.
SeatGeek co-founder Russ D’Souza sums up the goal of the initiative: “Our partnership with Lyft is a perfect example of what openness can do for fans, and what has been lacking in this industry…this is innovation that will noticeably improve the fan experience, as we look for more ways to make it easier to access and enjoy live events.”