Shoppable AR Lens Nudges Nicki Minaj Fans To Her Album Web Store
After experiencing the augmented reality lens, fans are directed to the musician's website where they can purchase her latest album and "Queen" necklace via the platform's shop button
Social media sites such as Twitter and Instagram have long helped artists to promote their albums, and now Snapchat is following suit. Around a month ago, the platform created a special lens for the release of Drake’s Scorpion album, and is currently doing the same for Nicki Minaj’s Queen.
The lens allows fans to enter a triangular portal into a 360-degree recreation of the album’s cover art, including a track listing etched into a pyramid. In addition, the AR experience can adorn the user’s face with Egyptian-esque jewels and headdress.
The portal plays Minaj’s hit song “Chun Li” in the background. Once fans complete the experience, they are directed to the rapper’s e-store, where they can purchase the album as well as a themed necklace. The lens can be accessed via Snapchat.