Data Provider Helps Brands Create Targeted Surveys To Boost Customer Experience
SmartSurveys aids companies in crafting tailored surveys to yield more meaningful consumer insights and feedback, ultimately helping them build informed brand experiences
Creating the perfect survey that attracts insightful responses can be tricky. Customer data platform (CDP) provider Evergage aims to help retailers accomplish this task with SmartSurveys, a Voice of the Customer (VOC) system.
The service targets brands that need to create and deliver surveys that attract a specific group or demographic. Through SmartSurveys, companies can ask relevant questions promptly and personalize the survey experience. The questionnaires are tailored to each taker, which helps companies gain insight into their customers and their experiences.
SmartSurveys is designed to give users the ability to include a wide range of question types and response formats in their surveys, which include radio buttons, Boolean, drop-down lists and more. To prevent user fatigue, a series of questions can be asked over several interactions. Rule-based algorithms allow for personalization to the survey experience, and once the survey is finished, a follow-up survey or message can be created.
Surveys can also be customized to match a corporation’s logo or brand and can be placed on websites, apps, and emails. Data reporting is also personalized by way of numbering respondents per questions and creating tallies for each question. SmartSurveys is available for purchase through the company’s website.