Exercise Tracker Replaces One-Size-Fits-All Subscription Model With Three-Pack Service

Exercise Tracker Replaces One-Size-Fits-All Subscription Model With Three-Pack Service
Fitness & Sport

Strava is refreshing its membership offering with a model split into three packages to meet a diverse set of users needs, such as for training purposes or performance analysis

Sierra Holt
  • 8 august 2018

The popular running and cycling tracking app Strava introduced a new subscription model known as Strava Summit. This version is meant to replace the old subscription model, Strava Premium, which was a one-size-fits-all service.

The platform has over 32 million users in 195 countries, so to meet all of the different needs of its worldwide users, the Strava Summit moves away from this format and is split into three segments: Training, Safety and Analysis. The Training Pack is designed to help people prepare for a race or competition, while the Safety Pack is for tracking and protection when out in public. The Analysis Pack gives individuals a detailed report of their activity.

Alone, each app costs $2.99, and if all three are purchased, it will cost users $7.99, the price of one-size-fits all Strava Premium. Buyers of Strava Summit must have the app, which provides users with the ability to track, document and share their physical activity for free.

Strava Summit


Lead image: Strava via Facebook

The popular running and cycling tracking app Strava introduced a new subscription model known as Strava Summit. This version is meant to replace the old subscription model, Strava Premium, which was a one-size-fits-all service.

+Delivery & Logistics
+fitness
+loyalty & membership
+retail
+Strava
+subscription

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.