Exercise Tracker Replaces One-Size-Fits-All Subscription Model With Three-Pack Service
Strava is refreshing its membership offering with a model split into three packages to meet a diverse set of users needs, such as for training purposes or performance analysis
The popular running and cycling tracking app Strava introduced a new subscription model known as Strava Summit. This version is meant to replace the old subscription model, Strava Premium, which was a one-size-fits-all service.
The platform has over 32 million users in 195 countries, so to meet all of the different needs of its worldwide users, the Strava Summit moves away from this format and is split into three segments: Training, Safety and Analysis. The Training Pack is designed to help people prepare for a race or competition, while the Safety Pack is for tracking and protection when out in public. The Analysis Pack gives individuals a detailed report of their activity.
Alone, each app costs $2.99, and if all three are purchased, it will cost users $7.99, the price of one-size-fits all Strava Premium. Buyers of Strava Summit must have the app, which provides users with the ability to track, document and share their physical activity for free.
Lead image: Strava via Facebook