Utilizing Tastemade's network, Subway intends to reach a worldwide audience in new and engaging ways, leveraging data and consumer insights to rehaul its brand

Sandwich chain Subway and media outlet Tastemade are partnering to stay at the forefront of culinary innovation. This collaboration will focus on the creation of new menus and food for the chain restaurant, connecting with its consumer base to foster global innovation in both companies and the culinary industry.

Subway is using Tastemade’s following of “tastemakers” to get in touch with the community to promote engagement and help generate consumer interest. “Tastemade has its finger on the pulse of how people interact with, think about, and are influenced by food—and through this partnership, those insights will be embedded in Subway's food innovation around the world,” says Len Van Popering, Subway's VP of global brand management and innovation. The partnership will mainly target the North and Latin American markets, and hopes to result in understanding of flavor trends, food development worth exploring, and potential innovation events for the retailer.

By creating a stronger and more direct link between Subway and its customers, the retailer hopes to reinvigorate its brand, enabling the creation of locally-relevant menus and a more contemporary food experience. Oren Katzeff, global head of programming at Tastemade, says of the initiative, “We are thrilled to be able to tap into years of consumer trends and insights in a new way, to help fuel real innovation for Subway.”

Subway and Tastemade


Lead image: Subway fast food restaurant interior stock photo from Sorbis/Shutterstock

Sandwich chain Subway and media outlet Tastemade are partnering to stay at the forefront of culinary innovation. This collaboration will focus on the creation of new menus and food for the chain restaurant, connecting with its consumer base to foster global innovation in both companies and the culinary industry.

Subway is using Tastemade’s following of “tastemakers” to get in touch with the community to promote engagement and help generate consumer interest. “Tastemade has its finger on the pulse of how people interact with, think about, and are influenced by food—and through this partnership, those insights will be embedded in Subway's food innovation around the world,” says Len Van Popering, Subway's VP of global brand management and innovation. The partnership will mainly target the North and Latin American markets, and hopes to result in understanding of flavor trends, food development worth exploring, and potential innovation events for the retailer.