Online Consignment Brand’s Brick-And-Mortar Store Provides In-Store Styling And Tailoring
The consignment retailer encourages foot traffic to its IRL location by providing customer-focused services for both men and women, including everything from free appraisals and styling workshops to custom tailoring
Online designer consignment retailer The RealReal opened a second brick-and-mortar storefront after receiving $288 million in funding. The retail store is located on Melrose Avenue in West Hollywood and will be divided into mens and womenswear as well as home goods sections.
The store’s merchandise assortment will mirror that of the website, which includes apparel, jewelry, furniture and art. Customers can also stop at the store’s cafe, enter the 1,500 square foot handbag “vault” and even consult personal stylists. Men can find their favorite tennis shoes from the “sneakerdome,” peruse the watch bar or have a suit tailored. Sellers are given free authentications and appraisals for handbags, jewelry and watches, and can attend a workshop in styling and authentication. When it is time sell, the company provides curbside and in-store drop-off.
For inventory, the RealReal is utilizing its proprietary technology, RealReal 360. The system provides a unified view of inventory and customer behavior across all channels, which includes the online website and brick-and-mortar locations.
Lead image: The RealReal via Instagram