Healthcare Corporation Debuts Experiential Store Promoting Consumer Interactivity

Healthcare Corporation Debuts Experiential Store Promoting Consumer Interactivity
Health

TIENS Group's Experience Store attempts to better understand its consumers' interests and motivations in order to enhance how they shop, offering interactive product demonstrations, facial-scanning technology and more

Kim Windyka
  • 15 august 2018

Healthcare corporation TIENS Group is continuing to focus on providing consumers with immersive technological experiences in its brand new Experience Store. Located in Shenzhen, China, the store was opened as part of the company’s 23rd anniversary celebration, as well as its global expansion plan, called “One Body, Multiple Wings.”

After conducting significant research to determine how its audience best learns about products, TIENS determined that interactivity was key for consumers—a finding that ultimately led to the creation of the brand’s Experience Store. In addition to product demonstrations and touchscreen computer stations, the store features biometric facial scanning technology that monitors shopper behavior in order to help TIENS Group create more relevant, targeted sales and marketing efforts both in-store and online.

TIENS Group’s Head of Global Strategic Planning and Operations Peggy Liu summed up the store, saying, “For thousands of global consumers, the TIENS Experience Store marks the beginning of a new ‘Fusion Lifestyle Era,’ where technology works for the betterment of our lives.”

TIENS Group

Healthcare corporation TIENS Group is continuing to focus on providing consumers with immersive technological experiences in its brand new Experience Store. Located in Shenzhen, China, the store was opened as part of the company’s 23rd anniversary celebration, as well as its global expansion plan, called “One Body, Multiple Wings.”

+Asia
+china
+Health
+Healthcare
+Product Demonstrations
+retail
+store experience
+store experience & design
+TIENS Group
+Touchscreen

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