In Brief

The vodka brand and allrecipes.com created the Barkeep chatbot to guide users through popular drink recipes and even enable home-delivery of Tito's through service Drizly

Recent studies show that millennials are drinking at home more often than going out. Many of these drinkers will want to be able to recreate the popular cocktails they enjoy in bars, which is why craft vodka phenomenon Tito’s has partnered up with Allrecipes to create a chatbot that can walk users through mixing each beverage.

The chatbot is called Barkeep and allows home bartenders to mix their drinks in real time. Working with an AI-powered bartender, home mixers interact with the Barkeep chatbot from within Facebook Messenger, through which the bot offers trending and seasonally relevant cocktails tailored to each user’s tastes.

Many of today’s consumers want to be able to entertain at home, and Barkeep aims to offer multiple convenient ways to do this: Barkeep additionally enables customers to have Tito’s brought straight to their door through a partnership with home delivery service Drizly. The chatbot will be debuting soon.

Tito’s Handmade Vodka

allrecipes.com


Lead image: drinking at cocktail party stock photo from /Shutterstock

Recent studies show that millennials are drinking at home more often than going out. Many of these drinkers will want to be able to recreate the popular cocktails they enjoy in bars, which is why craft vodka phenomenon Tito’s has partnered up with Allrecipes to create a chatbot that can walk users through mixing each beverage.

The chatbot is called Barkeep and allows home bartenders to mix their drinks in real time. Working with an AI-powered bartender, home mixers interact with the Barkeep chatbot from within Facebook Messenger, through which the bot offers trending and seasonally relevant cocktails tailored to each user’s tastes.