Travel Companies Keep Customers Informed With WhatsApp Messages

Travel Companies Keep Customers Informed With WhatsApp Messages
Delivery & Logistics

With its new Business API, the messaging platform is helping airline and ride-share brands relay urgent, real-time updates to their customers

Rachel Gonzalez
  • 6 august 2018

WhatsApp’s newest initiative, Business API, is designed to help large businesses communicate with their customers. For a flat rate, companies will be able to relay automated messages and updates to users about anything from upcoming appointments to urgent travel updates.

Businesses that sign up for the service will be able to respond to customer communications for free during the first 24 hours, and will be charged a service fee thereafter. Customers can receive automated messages through WhatsApp if they have previously shared their contact information with the company, or initiated a previous conversation.

For now, Business API is available to just 90 companies, and a significant amount of these clients are travel and transportation brands like Uber, KLM Airlines and Booking.com. As these companies frequently utilize real-time updates to keep their customers informed of schedule and itinerary changes, the API lends itself well to their needs. However, if successful, WhatsApp hopes to bring the feature to other industries in the future.

WhatsApp

WhatsApp’s newest initiative, Business API, is designed to help large businesses communicate with their customers. For a flat rate, companies will be able to relay automated messages and updates to users about anything from upcoming appointments to urgent travel updates.

+delivery & logisitics
+KLM Airlines
+post purchase & service
+retail
+Transportation
+uber
+WhatsApp

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