An ephemeral cafe in Sydney is trading customers' exercise activity as measured by a fitness app for treats made with Uncle Tobys Oats in promotion of the brand's products

While the health and wellness benefits of exercise alone are often motivation enough to get people moving, a little added incentive never hurt. Australian food brand Uncle Tobys Oats is looking to reward people who hit the gym by trading their time on the treadmill for some tasty treats.

Upon the opening of its new Energy Exchange Café in Sydney, customers can exchange steps that they’ve taken during the day as measured by a fitness app and exchange them for an oat-based food item and a coffee. For example, a slice of banana bread requires 3,000 steps, while a smoothie bowl with granola costs 10,000. The cafe is a promotional pop-up store and will only be open from August 28 to August 30.

“Uncle Tobys Oats is committed to ensuring Australians are fueled with the right energy to get them through the day. This activity is a great way to bring this sentiment to life and give Sydneysiders the opportunity to exchange their energy for ours,” said Michelle Katz, Uncle Tobys’ head of marketing.

Uncle Tobys Oats

While the health and wellness benefits of exercise alone are often motivation enough to get people moving, a little added incentive never hurt. Australian food brand Uncle Tobys Oats is looking to reward people who hit the gym by trading their time on the treadmill for some tasty treats.

Upon the opening of its new Energy Exchange Café in Sydney, customers can exchange steps that they’ve taken during the day as measured by a fitness app and exchange them for an oat-based food item and a coffee. For example, a slice of banana bread requires 3,000 steps, while a smoothie bowl with granola costs 10,000. The cafe is a promotional pop-up store and will only be open from August 28 to August 30.