In an effort to promote its new content hub, the Million Miles competition prompts customers to share a travel memory on various social media platforms, and winners will be selected by MileagePlus members

High volume travel connoisseurs know just how valuable a currency airline miles can be. They offer consumers valuable perks like first-class seats, free flights and hotel room upgrades. To promote its recently launched original content hub, United Airlines is running a contest that will make three lucky winners mileage millionaires.

The contest runs from now through August 28, and asks customers to submit a photo or video featuring a travel memory on Twitter or Instagram, accompanied by a note detailing why they chose it and where they would go were they to win the million miles.

There will be one video submittal winner and two photo submittal winners. The judges will be made up of travelers who already take part in United's MileagePlus program. The competition is open now.

United Airlines

High volume travel connoisseurs know just how valuable a currency airline miles can be. They offer consumers valuable perks like first-class seats, free flights and hotel room upgrades. To promote its recently launched original content hub, United Airlines is running a contest that will make three lucky winners mileage millionaires.

The contest runs from now through August 28, and asks customers to submit a photo or video featuring a travel memory on Twitter or Instagram, accompanied by a note detailing why they chose it and where they would go were they to win the million miles.