Media Company’s Food Website To Launch Mall Food Court

Media Company’s Food Website To Launch Mall Food Court
Brand Activation & Immersion

Munchies, media company Vice's dedicated foodie site, is launching an 18-vendor food court in an upcoming New Jersey mega-mall

Sara Roncero-Menendez
  • 23 august 2018

Celebrities open restaurants all the time, but a media company? Vice and Fremantle Media is setting up to open a food court at American Dream, a three million square foot shopping mall opening in Meadowlands, New Jersey, in spring 2019. Named after Vice’s food websites Munchies, the food court, which be will one of two at the mega-mall, will feature space for 18 vendors, a demo space for chefs and a staging area.

The media company signed a brand licensing deal with developer Triple Five Group, which will be the company that will be in charge of the food hall itself. Vendors will be selected based on the publisher’s sensibility as well as how appropriate the food would be for the court setting, balancing aesthetics and functionality. “I don’t want this to be really self-indulgent,” said Munchies co-founder and publisher John Martin. “If you’re going to do a food court, there are certain things you need. You should have sandwiches. You should have pizza.”

Vice

Celebrities open restaurants all the time, but a media company? Vice and Fremantle Media is setting up to open a food court at American Dream, a three million square foot shopping mall opening in Meadowlands, New Jersey, in spring 2019. Named after Vice’s food websites Munchies, the food court, which be will one of two at the mega-mall, will feature space for 18 vendors, a demo space for chefs and a staging area.

+brand activation & immersion
+Food
+mall
+mega-mall
+Munchies
+New Jersey
+publisher
+retail
+vice

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