menu

Virtual Shopping App Releases YouTube Star-Driven Private-Label Brand

Virtual Shopping App Releases YouTube Star-Driven Private-Label Brand
Fashion & Apparel

Emma Chamberlain is giving her followers the chance to dress like her in partnership with clothing app Dote, debuting an exclusive range targeted at how young consumers prefer to shop

Rachel Gonzalez
  • 14 august 2018

YouTube personality Emma Chamberlain is collaborating with Dote, the online mall app, to create her own fashion line. Chamberlain’s collection is called High Key and marks Dote’s first exclusive line, targeted toward the YouTuber’s key demographic, Gen Z girls.

Chamberlain has a following of 3.5 million after just a year on the platform and is now making waves in the fashion world. The line had a limited release in July that sold out in two hours and featured pieces such as scrunchies and a copy of one of Chamberlain’s signature looks, her “Poopy Jacket,” a piece made famous on her channel.

This partnership joins the retail trend around maximizing the potential of social commerce, particularly on platforms like Instagram and Facebook. “For a Gen Z girl today, they’d rather shop from their favorite YouTuber, their closet, their preferences, than from a top-down Urban Outfitters or other brands like that,” explains Lauren Farleigh, co-founder and CEO of Dote, emphasizing the goal of the collaboration: to capitalize on how today’s young consumers prefer to shop.

Emma Chamberlain

Dote


Lead image: Emma Chamberlain via Instagram

YouTube personality Emma Chamberlain is collaborating with Dote, the online mall app, to create her own fashion line. Chamberlain’s collection is called High Key and marks Dote’s first exclusive line, targeted toward the YouTuber’s key demographic, Gen Z girls.

+apparel
+gen Z
+influencer
+merchandising & curation
+shopper marketing & promotions
+Virtual Commerce
+virtual shopping
+Virtual Shopping app
+youtube

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.