The retailer giant teamed up with Rakuten in order to create a digital book and audio program intended to compete with Amazon's

Ebooks continue to grow in popularity, due to their convenience and accessibility. Walmart is joining the trend by teaming up with Japanese e-commerce giant Rakuten to create its own ebook program.

The new service will allow Walmart customers to access the Rakuten-owned Kobo library, which contains over 6 million titles. Additionally, Walmart created an audiobook subscription service, where users will receive one book a month for $9.99.

The collaboration between the two retailers began in January of this year and has finally come to fruition. “Working with Kobo enables us to quickly and efficiently launch a full eBook and audiobook catalog on Walmart.com alongside our assortment of physical books,” said Walmart U.S. ecommerce and entertainment general manager Mario Pacini.

As part of its larger strategy, Walmart will start to sell Kobo’s Aura and Clara series e-readers in store, in addition to their online availability. First time users can even receive $10 off of an ebook or audiobook as part of the first round of promotions.

Walmart & Rakuten


Lead image: reading a book on a digital device stock photo from TierneyMJ/Shutterstock

Ebooks continue to grow in popularity, due to their convenience and accessibility. Walmart is joining the trend by teaming up with Japanese e-commerce giant Rakuten to create its own ebook program.

The new service will allow Walmart customers to access the Rakuten-owned Kobo library, which contains over 6 million titles. Additionally, Walmart created an audiobook subscription service, where users will receive one book a month for $9.99.

The collaboration between the two retailers began in January of this year and has finally come to fruition. “Working with Kobo enables us to quickly and efficiently launch a full eBook and audiobook catalog on Walmart.com alongside our assortment of physical books,” said Walmart U.S. ecommerce and entertainment general manager Mario Pacini.