The retailer's free application uses a combination of GPS, a live stream and a remote agent to help low-vision shoppers shop confidently

East coast-based grocer Wegmans Food Market designed a mobile app to help the visually impaired navigate its stores with greater ease. Aira connects customers' smartphone camera with a remote agent who can guide shoppers through store aisles to find what they need.

The free app uses a combination of live streaming, mapping and GPS technology as well as product and store information from the web. Wegmans is the first grocery chain to enable this kind of tech in its stores. Aira is already available in college campuses and airports across the country, is free and available at all 97 Wegmans locations along the U.S. east coast, including New York, Pennsylvania, Maryland and Massachusetts.

Simple daily tasks like grocery shopping are notoriously difficult for the blind and visually impaired. Wegmans hopes to change this and promote greater inclusivity with Aira.

Wegmans Food Market


Lead image: Wegmans Food Market via Instagram

East coast-based grocer Wegmans Food Market designed a mobile app to help the visually impaired navigate its stores with greater ease. Aira connects customers' smartphone camera with a remote agent who can guide shoppers through store aisles to find what they need.

The free app uses a combination of live streaming, mapping and GPS technology as well as product and store information from the web. Wegmans is the first grocery chain to enable this kind of tech in its stores. Aira is already available in college campuses and airports across the country, is free and available at all 97 Wegmans locations along the U.S. east coast, including New York, Pennsylvania, Maryland and Massachusetts.