menu

Wegmans Provides Visually Impaired Customers With An In-Store Guide

Wegmans Provides Visually Impaired Customers With An In-Store Guide
Grocery, Convenience & Supermarket

The retailer's free application uses a combination of GPS, a live stream and a remote agent to help low-vision shoppers shop confidently

Rachel Gonzalez
  • 30 august 2018

East coast-based grocer Wegmans Food Market designed a mobile app to help the visually impaired navigate its stores with greater ease. Aira connects customers’ smartphone camera with a remote agent who can guide shoppers through store aisles to find what they need.

The free app uses a combination of live streaming, mapping and GPS technology as well as product and store information from the web. Wegmans is the first grocery chain to enable this kind of tech in its stores. Aira is already available in college campuses and airports across the country, is free and available at all 97 Wegmans locations along the U.S. east coast, including New York, Pennsylvania, Maryland and Massachusetts.

Simple daily tasks like grocery shopping are notoriously difficult for the blind and visually impaired. Wegmans hopes to change this and promote greater inclusivity with Aira.

Wegmans Food Market


Lead image: Wegmans Food Market via Instagram

East coast-based grocer Wegmans Food Market designed a mobile app to help the visually impaired navigate its stores with greater ease. Aira connects customers’ smartphone camera with a remote agent who can guide shoppers through store aisles to find what they need.

+accessibility
+East Coast
+Food
+Grocery
+Live Stream
+mobile app
+new york
+pennsylvania
+Shopper education & assistance
+Wegmans Food Market

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.