The Australian skincare brand partnered with an architecture firm to turn a Kanazawa row house into one of its stores while preserving the original design

Traditional Nagaya row houses in the city of Kanazawa are commonly knocked down in favor more modern architecture. Aesop, a beauty retailer that places heavy emphasis on connecting with the local community, decided to open a store in one of these homes, renovating the space to better reflect its original look.

Aesop worked with the architecture firm Case-Real to help keep the home's original design intact. The space now features wooden fixtures and fittings evocative of the traditional look. Additionally, the firm “considered the home's outside-in torinawa floor in the renovation, using cement emboss-brushed by straw to generate a similar visual experience.”

This space is designed to offer an appealing experience to shoppers, part of Aesop's aim to build a reputation for respecting the culture and history of the neighborhoods where it opens its locations. The store is now open in Kanazawa.

Aesop


Lead image: Aesop via Instagram

Traditional Nagaya row houses in the city of Kanazawa are commonly knocked down in favor more modern architecture. Aesop, a beauty retailer that places heavy emphasis on connecting with the local community, decided to open a store in one of these homes, renovating the space to better reflect its original look.

Aesop worked with the architecture firm Case-Real to help keep the home's original design intact. The space now features wooden fixtures and fittings evocative of the traditional look. Additionally, the firm “considered the home's outside-in torinawa floor in the renovation, using cement emboss-brushed by straw to generate a similar visual experience.”