Aesop Store Offers Shoppers Authentic Japanese Row House Experience

Aesop Store Offers Shoppers Authentic Japanese Row House Experience
Beauty

The Australian skincare brand partnered with an architecture firm to turn a Kanazawa row house into one of its stores while preserving the original design

Todd Neikirk
  • 5 september 2018

Traditional Nagaya row houses in the city of Kanazawa are commonly knocked down in favor more modern architecture. Aesop, a beauty retailer that places heavy emphasis on connecting with the local community, decided to open a store in one of these homes, renovating the space to better reflect its original look.

Aesop worked with the architecture firm Case-Real to help keep the home’s original design intact. The space now features wooden fixtures and fittings evocative of the traditional look. Additionally, the firm “considered the home’s outside-in torinawa floor in the renovation, using cement emboss-brushed by straw to generate a similar visual experience.”

This space is designed to offer an appealing experience to shoppers, part of Aesop’s aim to build a reputation for respecting the culture and history of the neighborhoods where it opens its locations. The store is now open in Kanazawa.

Aesop


Lead image: Aesop via Instagram

Traditional Nagaya row houses in the city of Kanazawa are commonly knocked down in favor more modern architecture. Aesop, a beauty retailer that places heavy emphasis on connecting with the local community, decided to open a store in one of these homes, renovating the space to better reflect its original look.

+Asia
+beauty
+Community
+japan
+Skincare
+store design
+store experience

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