How Kroger, Walgreens And Johnson & Johnson Are Using AI To Provide On-Demand Health Support

How Kroger, Walgreens And Johnson & Johnson Are Using AI To Provide On-Demand Health Support
Brand Activation & Immersion

Brands are marshaling artificial intelligence to enable everything from personalized regimens that help customers treat skin conditions at home to voice-integrated tools that help diabetics monitor symptoms themselves

PSFK
  • 28 september 2018

Consumers make innumerable daily decisions that can impact their health and wellness, and often do so in the absence of resources or guidance that could have enabled them to make healthier choices. Accordingly, as detailed in PSFK’s Retail Health & Wellness report, retailers and brands are capitalizing on this open opportunity to provide support with AI-enabled tools, allowing in-the-moment and on-the-go expertise on everything from nutrition to skin care.

In particular, when it comes to receiving healthcare support, 47% of respondents chose an AI doctor over a human one, and when asked about the AI applications that excited them most, 67% chose medical apps that will make diagnosing easier. Taking note, brands are focusing on offering platforms like AI-enabled mobile apps, symptom trackers, voice assistants and more to stay in synch with consumers and deliver the on-demand, everyday assistance they need to live healthier lives. Here’s how three major companies are driving brand engagement by accompanying consumers’ health journeys every step of the way:

Kroger
Supermarket chain Kroger created a mobile app to make it easier to shop for healthy products. When shoppers scan a nutrition label, OptUp synthesizes all of the nutrition information and assigns the food a score, making it easy to compare foods and make healthy choices. The app also offers personalized product recommendations, lets shoppers add healthy products to a digital shopping cart for curbside pickup or delivery and tracks their healthy eating habits over time. In some locations, the app also allows shoppers to connect with a registered dietician for additional guidance.

Walgreens x Johnson & Johnson
Pharmacy chain Walgreens and skincare products manufacturer Johnson & Johnson partnered to create an online diagnostic tool to help shoppers address specific skin conditions, such as acne or dry skin. Available through the Walgreens website, SkinID Advisor assesses shoppers’ skin condition based on a series of questions. Shoppers then receive a personalized, three-step daily skincare routine, with recommendations from both Johnson & Johnson’s stable of brands (including Aveeno and Clean & Clear), as well as competitors’ brands.

K Health
Healthcare startup K Health created an AI online symptom checker that is powered by the data of millions of real patients. The data set comprises over one billion health interactions, such as lab results, physician notes, prescriptions and treatments, and allows patients to understand how people with similar symptoms were diagnosed, encouraging more informed conversations with their treatment providers. Conveniently, K Health also allows patients to make same-day appointments with local physicians or receive free remote consultations.

Sugarpod by Wellpepper
Sugarpod is a diabetes care plan that integrates with Amazon’s voice assistant Alexa in order to help patients manage their symptoms. Sugarpod helps patients track their diet, glucose levels and medication. It also integrates with an Alexa-enabled scale and foot scanner, allowing patients to monitor their weight and detect foot ulcers, a common complication from diabetes. Sugarpod is the winner of Amazon’s Alexa Diabetes Challenge, which called for developers to come up with a voice-based solution to improve the experience of patients with type 2 diabetes.

These are just a few ways that brands are innovating to meet the consumer need for on-demand health and wellness support. For more information on how retailers are driving sales by extending their products and services into the healthy living space, see PSFK’s report the Retail Health & Wellness Debrief.


Lead image: health monitoring app stock photo from Monkey Business Images/Shutterstock

Consumers make innumerable daily decisions that can impact their health and wellness, and often do so in the absence of resources or guidance that could have enabled them to make healthier choices. Accordingly, as detailed in PSFK’s Retail Health & Wellness report, retailers and brands are capitalizing on this open opportunity to provide support with AI-enabled tools, allowing in-the-moment and on-the-go expertise on everything from nutrition to skin care.

+Brand activation & Immmersion
+Delivery
+Delivery & Logistics
+Grocery
+Health
+retail
+retail health wellness
+retail wellness debrief
+Shopper education & assistance
+technology
+wellness

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