The e-tailer's Storefronts campaign will support smaller businesses by rotating them on a dedicated web page, helping them gain exposure as well as introducing consumers to new brands

In an effort to promote the small and medium-sized U.S. businesses that sell through its platform, Amazon is launching a campaign called Storefronts. Accordingly, a new page on the commerce giant’s site will feature 20,000 smaller businesses across categories from home and electronics to books and jewelry. 

Storefronts will be promoted with the company’s first-ever nationwide TV campaign, featuring specific businesses such as the Title Flower Soap Co, a soap and candle maker in Michigan. Each week the Storefronts page will promote new businesses that customers can learn more about, helping pique shopper interest with continually-renewed content as well as giving more brands a chance for exposure.

The goal of this effort is twofold: first, that it will drive customers to both smaller and third-party sellers, and second, that it will help alter the perception of Amazon’s posing threat to smaller business by monopolizing the market.

Amazon

In an effort to promote the small and medium-sized U.S. businesses that sell through its platform, Amazon is launching a campaign called Storefronts. Accordingly, a new page on the commerce giant’s site will feature 20,000 smaller businesses across categories from home and electronics to books and jewelry. 

Storefronts will be promoted with the company’s first-ever nationwide TV campaign, featuring specific businesses such as the Title Flower Soap Co, a soap and candle maker in Michigan. Each week the Storefronts page will promote new businesses that customers can learn more about, helping pique shopper interest with continually-renewed content as well as giving more brands a chance for exposure.