The e-tailer is marshaling its wide customer base and data-driven consumer insights to create a New York store tailored for the city, reflecting its hottest sellers and trending items in a rotating merchandise selection

E-commerce giant Amazon is bringing its crowd-driven ecosystem to life with its first physical retail destination in New York City. The shopping experience, located at 72 Spring Street, curates some of the platform's top-selling products.

Called ‘Amazon 4-Star,' referencing the retailer's online rating scale, the space will also feature top additions from customers' wishlists as well as trending items and products that are specific to a New York market. Amazon hopes to leverage its huge customer base as well as its goldmine of consumer data into establishing a unique, insight-based brick-and-mortar success, assuming the tactic increasingly popular with digitally native retailers of opening select concept stores supported by their online presence.

Following the expansions the retailer has made in acquiring Whole Foods, establishing Amazon Books and creating its cashier-less Amazon Go stores, the company is continuing its focus on developing a viable omnichannel retail model. Amazon 4-Star currently carries roughly 1,800 curated products that will rotate routinely to reflect the most popular items on the site. Ultimately, Amazon hopes to capitalize on its unique ability to highlight shopping trends, putting to use the insights from the 75% of Americans who do most of their online shopping on its site.

Amazon 4-Star

E-commerce giant Amazon is bringing its crowd-driven ecosystem to life with its first physical retail destination in New York City. The shopping experience, located at 72 Spring Street, curates some of the platform's top-selling products.

Called ‘Amazon 4-Star,' referencing the retailer's online rating scale, the space will also feature top additions from customers' wishlists as well as trending items and products that are specific to a New York market. Amazon hopes to leverage its huge customer base as well as its goldmine of consumer data into establishing a unique, insight-based brick-and-mortar success, assuming the tactic increasingly popular with digitally native retailers of opening select concept stores supported by their online presence.