In Brief

The airliner partnered with the Calm app to offer passengers audio and visual relaxation exercises in-flight, catering to consumer interest in wellness and relaxation as well as improving the customer experience

For many, flying can be a stressful and anxiety-ridden experience. American Airlines is teaming up with the meditation app Calm in order to provide support and comfort for anxious passengers.

Guided meditation sessions courtesy of Calm will be available to passengers both on the plane’s seatback screens as well as their own devices. The sessions are specifically designed for travel-related troubles, aiming to help passengers relax while on the go by using deep breathing techniques, focusing on specific sensations and mental body scanning practices.

Calm was named Apple’s 2017 app of the year, a significant accolade in the burgeoning wellness app market. Ultimately, AA hopes to tap the consumer interest in mental wellbeing as well as improve the customer experience throughout the entire journey. The meditation sessions will be available in-flight starting on October 8.

American Airlines

Calm


Lead image: woman listening to music on airplane stock photo from silverkblackstock/Shutterstock

For many, flying can be a stressful and anxiety-ridden experience. American Airlines is teaming up with the meditation app Calm in order to provide support and comfort for anxious passengers.

Guided meditation sessions courtesy of Calm will be available to passengers both on the plane’s seatback screens as well as their own devices. The sessions are specifically designed for travel-related troubles, aiming to help passengers relax while on the go by using deep breathing techniques, focusing on specific sensations and mental body scanning practices.