The British car brand created a special showroom in London to promote its classic cars, responding to renewed consumer interest in its heritage vehicles while building engagement with customers

Aston Martin is playing into its classic British heritage with a new London showroom. Located at the Aston Martin Brand Experience Centre at No.8 Dover Street, the showroom caters to customers looking to buy or restore classic models of the brand's vehicles, reigniting interest in older cars and in automotive restoration as a whole.

The showroom is run by Newport Pagnell-based Aston Martin Works, which is dedicated to the restoration and preservation of vintage cars, so customers can be sure they are working with experts when they inquire about one of the heritage vehicles.

Paul Spires, president of Aston Martin Works, explains the purpose behind the initiative: “The expansion of our Heritage showroom activity into Central London enables us to engage with our customers in the location where they work and live their lifestyle. It also supports the international appeal and invigorated interest in Aston Martin Heritage cars, allowing us to deliver a personal service to customers visiting the U.K.”

Aston Martin

Aston Martin is playing into its classic British heritage with a new London showroom. Located at the Aston Martin Brand Experience Centre at No.8 Dover Street, the showroom caters to customers looking to buy or restore classic models of the brand's vehicles, reigniting interest in older cars and in automotive restoration as a whole.

The showroom is run by Newport Pagnell-based Aston Martin Works, which is dedicated to the restoration and preservation of vintage cars, so customers can be sure they are working with experts when they inquire about one of the heritage vehicles.