How Brands Are Seamlessly Providing Shoppers With Easy-To-Access Information
Brands are leveraging augmented reality applications in order to allow consumers to easily access valuable product information and other details in the midst of shopping
Brick-and-mortar stores are continuously looking for ways to compete with online retailers offering fast and convenient services. Not only are they looking for an edge against largely successful e-commerce platforms such as Amazon, but they are searching for ways to complement rather than compete with their own online channel.
Accordingly, brands are increasingly inventing engaging, intuitive and convenient ways to help consumers enjoy their shopping experience, providing them with with all the product information they need in a way that is intuitive and seamless rather than overwhelming or jarring. Here's how retailers are adopting the popular in-store trend of using augmented reality to increase consumers' interaction with products, and improve their overall experience:
Shenzhen-based mobile app Coolhobo uses augmented reality technology to provide customers with product information. Customers point their camera at the item and an array of floating information flitters about on-screen about the product, including nutrition and preparation information, as well as reviews from other customers.
Beauty care brand Lush developed Lush Lens, a mobile app that uses artificial intelligence and product recognition to allow customers to gain access to product information by scanning products without packaging. Upon entering the store, customers are provided access to Fairphone devices loaded with the app, which they can use to point to any object to receive information, such as an ingredients list.
Consumer group CHOICE created an app called CluckAR that is an augmented reality free-range egg detector. Shoppers open the app while shopping in the store and use their phone’s camera to scan individual egg cartons and find out more information behind the origin and production process.
These incorporations of AR are just a few ways that retailers are enabling consumers to have seamless and informed shopping experiences. For more examples, see PSFK's report Integrating VR & AR CPG Retail.
Lead image: woman using touchscreen from Gaudi Lab/Shutterstock