From AR-activated wine bottle labels that provide video content to complementary tasting guides that enhance customers' enjoyment of their drink, beverage brands are finding creative ways to connect with their consumers in the post-purchase phase

As today's brands and businesses increasingly focus on the entire customer experience rather than just the product or service itself, they are finding innovative ways to enhance the pre-purchase and post-purchase phases of their clients' experience. Accordingly, companies are creating augmented reality-based experiences that provide customers with post-purchase suggestions, such as recipes and food pairings, to enhance how they engage with and use the product.

In particular, beverage brands are utilizing augmented experiences to seamlessly recommend ideal pairings and recipes for their products. Here's how two companies are extending their post-purchase reach:

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