Called BitSecure Mobile, the system involves pharmaceutical packaging labels that customers can scan using the related mobile app, helping crack down on counterfeit meds by providing instant authentication

In an effort to thwart sales of counterfeit medicine, pharmaceutical packaging company Schreiner MediPharm is introducing a digital solution called BitSecure Mobile. The medication packaging features a small, randomly-generated high-resolution pattern that is able to be instantly authenticated via consumers' mobile app.

If the medication is counterfeit, the image's quality will deteriorate immediately upon attempted verification. The real-time nature of the solution is important, as it can quickly deter potential false transactions at pharmacies and hospitals.

The new packaging feature comes as the EU cracks down on fake pharmaceuticals, and is part of a larger effort that requires a serial number and anti-tampering device to be placed on every medication to further ensure its authenticity. While laws in the United States have not become as stringent yet, BitSecure Mobile will also be utilized to prevent the spread of bogus meds as it becomes a growing concern.

Schreiner MediPharm

In an effort to thwart sales of counterfeit medicine, pharmaceutical packaging company Schreiner MediPharm is introducing a digital solution called BitSecure Mobile. The medication packaging features a small, randomly-generated high-resolution pattern that is able to be instantly authenticated via consumers' mobile app.

If the medication is counterfeit, the image's quality will deteriorate immediately upon attempted verification. The real-time nature of the solution is important, as it can quickly deter potential false transactions at pharmacies and hospitals.