To promote its Tattoo Edition bottle, Bulleit Bourbon launched a limited-edition collection of tattoo-inspired bottles incorporating augmented reality capabilities, letting customers scan a QR code to experience the designs in 3D

Tattoos can be meaningful, artistic and inspiring, each adapting to both the artist and the wearer. Whiskey brand Bulleit Bourbon announced on National Tattoo Day (7/17) that it would create a series of bottles with tattoo art that reflect the frontier spirit as well as capture the culture of different U.S. cities.

The artists behind the designs are Shawn Barber of California, Jess Mascetti of New York, Thomas Hooper of Austin, Texas, and Jason Kundell of Portland, Oregon, each with his or her own unique perspective and style. The company made the bottles available in August in the states of the artists, with a limited supply of bottles distributed nationwide. In addition, each bottle includes a scannable QR code that lets customers access an interactive augmented reality experience via a mobile app, bringing each artist’s design to life.

This campaign was meant to highlight the spirit of creativity and innovation that fuels the brand’s mission and bourbon. It isn’t the first time Bulleit Bourbon has used tattoos to engage consumers: Back in 2017, the first Bulleit Frontier Works campaign brought together 24 tattoo artists and made the first-ever tattoo billboard.

Bulleit Bourbon

Tattoos can be meaningful, artistic and inspiring, each adapting to both the artist and the wearer. Whiskey brand Bulleit Bourbon announced on National Tattoo Day (7/17) that it would create a series of bottles with tattoo art that reflect the frontier spirit as well as capture the culture of different U.S. cities.

The artists behind the designs are Shawn Barber of California, Jess Mascetti of New York, Thomas Hooper of Austin, Texas, and Jason Kundell of Portland, Oregon, each with his or her own unique perspective and style. The company made the bottles available in August in the states of the artists, with a limited supply of bottles distributed nationwide. In addition, each bottle includes a scannable QR code that lets customers access an interactive augmented reality experience via a mobile app, bringing each artist’s design to life.