Chase Bank Uses Pinterest Boards To Attract Home Loan Customers
The financial brand is partnering with the creative inspiration platform to design personalized idea boards for home projects that allow clients to apply for a loan directly
Fans of Pinterest can often use the site to find ideas for a home renovation or project they would like to do. Realizing that some of these homeowners will require loans to complete their projects, Chase Bank is creating its own curated Pinterest board to attract potential loan customers.
Chase is calling them Dream Boards, which prompt potential consumers by asking them to fill out a questionnaire. They are then given a personalized board in accordance with their answers, the type of project they intend to execute, personal style and budget.
Chase anticipates most people using the service will already be customers of the bank, which helps provide the latter with the necessary information to design the boards. Users can apply for a loan directly on the site. The Dream Boards can be accessed here.
Lead image: Pinterest design board stock photo from Sky Motion/Shutterstock