Bedding Subscription Gives Customers New Sheets While Recycling Used Ones

Bedding Subscription Gives Customers New Sheets While Recycling Used Ones
Fashion & Apparel

Coyuchi's sustainable subscription services let customers rent sheets for a period of time, replacing them as needed and restoring the old sheets to be resold

Sara Roncero-Menendez
  • 17 september 2018

The current subscription service market abounds, ranging industries from beauty and self care to dog toys and memorabilia. Luxury bedding company Coyuchi is joining the ranks, starting one of the first bedding subscriptions service where customers receive new sets of luxury linens in an environmentally friendly way.

Coyuchi for Life, as the service is called, will let subscribers buy plans that will swap out their towels or sheets every six months, year, or two years. Once the rental period is over, customers send back their old sheets to receive the new ones, and Coyuchi will clean and repair the returned set to sell at a discount in its store. As Eileen Mockus, Coyuchi’s CEO, explains, the service is meant to balance customers expecting newness with sustainable responsibility with its product.

Since the program’s start in April 2017, the brand has accumulated 135 pounds of product that has been used and returned, all of which will be washed by The Renewal Workshop, which uses a carbon dioxide-based cleaning process that requires less water to refresh the material, after which it will be sold at nearly half off.  Anything too damaged to be cleaned and resold is donated to local artisans.

Coyuchi


Lead image: Coyuchi via Facebook

The current subscription service market abounds, ranging industries from beauty and self care to dog toys and memorabilia. Luxury bedding company Coyuchi is joining the ranks, starting one of the first bedding subscriptions service where customers receive new sets of luxury linens in an environmentally friendly way.

+apparel
+circular economy
+Delivery & Logistics
+home
+loyalty & membership
+packaging & product engagement
+post purchase & service
+retail
+subscription
+Sustainability

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