In Brief

Following the airliners' opening of a pub, the machine is intended to further promote their U.S. destinations, dispensing several hundred beer varieties and assigning one to each location to build engagement with customers

Craft beer has become so popular that it would be hard for any bar to stock all varietals. In an effort to promote all of the locations they services, Virgin Atlantic and Delta airlines are giving it a shot with their American Beer Machine, a huge vending apparatus that stocks 230 different beers each representing a locale that customers can fly to.

The machine can be found in Manchester’s Spinningfield’s Square and holds over 2,000 bottles of IPA, cider, stout and ale. The method of ordering is linked to the to the airlines service, having customers choose their brew using the airport code associated with their selection.

The airliners recently opened a pub called The Joint Venture, which similarly served 230 kinds of beer to represent each location serviced by their flights. The beer vending machine is intended as an extension of this effort, appearing in Manchester on September 14 and 15.

Virgin Atlantic

Delta

Craft beer has become so popular that it would be hard for any bar to stock all varietals. In an effort to promote all of the locations they services, Virgin Atlantic and Delta airlines are giving it a shot with their American Beer Machine, a huge vending apparatus that stocks 230 different beers each representing a locale that customers can fly to.

The machine can be found in Manchester’s Spinningfield’s Square and holds over 2,000 bottles of IPA, cider, stout and ale. The method of ordering is linked to the to the airlines service, having customers choose their brew using the airport code associated with their selection.