FitBit Care aims to enable a deeper connection between individuals and their doctors through the brand's wearable devices, providing healthcare practitioners and individuals alike the ability to monitor and manage their daily health

In an effort to provide a more complete wellness offer for health care providers and employers, FitBit recently launched a premium health and fitness coaching service. Called FitBit Care, the initiative intends to help individuals stick to their fitness and disease-management plans.

To activate the platform, individuals need to download a new app called Fitbit Plus that will process data from Fitbit wearables and medical devices like blood pressure monitors. In addition to managing data, the app will allow people to connect to support groups and receive words of encouragement from their employers.

Insurance provider Humana, which already provides customers with Fitbit devices, will be offering FitCare to its constituents. One of the big goals of the platform is for individuals to connect seamlessly to their doctors. Doctors will be able to monitor their patients' daily metrics and track how their treatment is going.

This service launch is part of FitBit's aim to function as a hub of health where people can to connect to all aspects of wellness and the support they need to achieve their goals. Earlier this year FitBit acquired Twine Health, a collaborative software platform designed for workplace health, which FitCare is a direct result of.

FitBit


Lead image: FitBit via Facebook

In an effort to provide a more complete wellness offer for health care providers and employers, FitBit recently launched a premium health and fitness coaching service. Called FitBit Care, the initiative intends to help individuals stick to their fitness and disease-management plans.

To activate the platform, individuals need to download a new app called Fitbit Plus that will process data from Fitbit wearables and medical devices like blood pressure monitors. In addition to managing data, the app will allow people to connect to support groups and receive words of encouragement from their employers.