Grofers' initiative is intended to expand the company's delivery market while catering to consumer demand for more locally-produced food, simultaneously supporting smaller producers

Online grocery delivery company Grofers is differentiating itself from competitors like Flipkart and Amazon by keeping things local. The company is currently working to partner with smaller, locally-based entrepreneurs to assist with their delivery services, which is a growing market in India.

Known as the Grofers Service Partners’ Programme (GSP), there are currently 600 delivery businesses signed up for the program, which are located in Delhi-NCR, Kolkata, Mumbai and Bangalore. Having companies native to their markets is vital for Grofers because they will provide a better experience for customers once they receive their orders. This program is projected to be used in half of its deliveries and businesses executing the services will have the ability to earn additional income.

Currently, 16% of daily orders are being delivered by partners in the program. Grofers is planning to enroll an additional 2,000 businesses by the end of the year, which will expand the service to 13 more markets.

Grofers


Lead image: fresh grocery shop stock photo from Rawpixel/Shutterstock

Online grocery delivery company Grofers is differentiating itself from competitors like Flipkart and Amazon by keeping things local. The company is currently working to partner with smaller, locally-based entrepreneurs to assist with their delivery services, which is a growing market in India.

Known as the Grofers Service Partners’ Programme (GSP), there are currently 600 delivery businesses signed up for the program, which are located in Delhi-NCR, Kolkata, Mumbai and Bangalore. Having companies native to their markets is vital for Grofers because they will provide a better experience for customers once they receive their orders. This program is projected to be used in half of its deliveries and businesses executing the services will have the ability to earn additional income.