Start-Up Uses DNA Test To Provide Customers With Personalized Nutrition

Start-Up Uses DNA Test To Provide Customers With Personalized Nutrition
Health

Habit's custom nutrition advice aims to help people improve their health and lifestyles using genetic testing, taking into account individuals' metabolism, sensitivities and more to create tailored profiles

Rachel Gonzalez
  • 5 september 2018

Personalized care is increasingly important for consumers, particularly in the nutrition and health sectors. Accordingly, Habit, a new name in nutrition-based DNA testing, helps curate ideal nutrition for its clients based on a a genetic profile that it creates, detailing individuals’ specific biology and key risk factors.

Acquiring the data to compose the profiles starts at home with The Habit kit, which uses cheek swabs and finger-prick blood tests to evaluate genetic markers for blood sugar levels, sensitivity to lactose and caffeine, alongside other factors. Habit has customers take the blood test before and after consuming a high calorie shake to assess metabolism rates and even includes a video to help with completing all of the steps.

The customized results are ready in roughly a month’s time and are accompanied by dietary recommendations and recipe suggestions to help clients make the advised nutritional changes. In addition, Habit partnered with Fitbit to help users lead a more active lifestyle, as well as worked with Amazon to deliver customers the ingredients and goods tailored to their recommendations.

Habit


Lead image: Habit via Facebook

Personalized care is increasingly important for consumers, particularly in the nutrition and health sectors. Accordingly, Habit, a new name in nutrition-based DNA testing, helps curate ideal nutrition for its clients based on a a genetic profile that it creates, detailing individuals’ specific biology and key risk factors.

+Health
+Healthcare
+packaging & product engagement
+personalization
+post purchase & service
+shopper education assistance
+wellness

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