Start-Up Uses DNA Test To Provide Customers With Personalized Nutrition
Habit's custom nutrition advice aims to help people improve their health and lifestyles using genetic testing, taking into account individuals' metabolism, sensitivities and more to create tailored profiles
Personalized care is increasingly important for consumers, particularly in the nutrition and health sectors. Accordingly, Habit, a new name in nutrition-based DNA testing, helps curate ideal nutrition for its clients based on a a genetic profile that it creates, detailing individuals' specific biology and key risk factors.
Acquiring the data to compose the profiles starts at home with The Habit kit, which uses cheek swabs and finger-prick blood tests to evaluate genetic markers for blood sugar levels, sensitivity to lactose and caffeine, alongside other factors. Habit has customers take the blood test before and after consuming a high calorie shake to assess metabolism rates and even includes a video to help with completing all of the steps.