The ice cream brand is piloting a way to offer its products to those in need of a sweet treat wherever they are using location-based technology

General Mills-owned ice cream title Häagen-Dazs is working toward making it possible for ice cream lovers to indulge in a sweet treat no matter where they are with Häagen-Dazs NOW.

The brand tested out the service through a Facebook Messenger chatbot in London on Friday, September 7. Thanks to geo-targeting, Häagen-Dazs fans can order a scoop or a pint of their favorite flavor and have it delivered directly to them, no matter where they are—even if they are on the move. Häagen-Dazs NOW allows customers to track their order status up to the minute through a combination of data syncing and geolocation APIs.

The program is intended to tap into the consumer trend for on-demand gratification and delivery. While the service is still in its early stages, if successful, General Mills hopes to use the experiment to inform future delivery services.

Häagen-Dazs


Lead image: Haagen-Dazs via Facebook

General Mills-owned ice cream title Häagen-Dazs is working toward making it possible for ice cream lovers to indulge in a sweet treat no matter where they are with Häagen-Dazs NOW.

The brand tested out the service through a Facebook Messenger chatbot in London on Friday, September 7. Thanks to geo-targeting, Häagen-Dazs fans can order a scoop or a pint of their favorite flavor and have it delivered directly to them, no matter where they are—even if they are on the move. Häagen-Dazs NOW allows customers to track their order status up to the minute through a combination of data syncing and geolocation APIs.