The fashion retailer is giving shoppers an innovative way to access information about their merchandise and checkout via digital displays

Harvey Nichols, the U.K.-based department store, is bringing shoppable video installations to its locations to display its brands and merchandise in an engaging manner. The shoppable videos are displayed on touchscreens the size of a full length mirror that shoppers can tap to scroll through the merchandise, get information and add items to their basket.

The displays also have a QR code that allows shoppers to connect with their smartphones after a simple scan. These displays are thanks to Harvey Nichols’ partnership with Smartzer, the video and tech start up that specializes in shoppable screens and who has already paired up with other fashion giants like Burberry and Adidas to offer similar store-enhancing devices.

Harvey Nichols is not the first to implement an interactive in-store mirror: In one of its flagship locations, H&M recently deployed a smart mirror that communicates with customers through voice and facial recognition and allows them to take selfies. Joining many retailers looking for ways to incentivize store visits and streamline the shopping experience, Harvey Nichols hopes for the shoppable displays to offer an innovative way to inform shoppers about the products and checkout speedily.

Harvey Nichols

Harvey Nichols, the U.K.-based department store, is bringing shoppable video installations to its locations to display its brands and merchandise in an engaging manner. The shoppable videos are displayed on touchscreens the size of a full length mirror that shoppers can tap to scroll through the merchandise, get information and add items to their basket.

The displays also have a QR code that allows shoppers to connect with their smartphones after a simple scan. These displays are thanks to Harvey Nichols’ partnership with Smartzer, the video and tech start up that specializes in shoppable screens and who has already paired up with other fashion giants like Burberry and Adidas to offer similar store-enhancing devices.