HIms' new women's beauty and wellness product line will capitalize on the popularity of telemedicine to help aid common and sensitive health concerns specific to female consumers

The men's beauty and wellness e-commerce company Hims is expanding its customer base by venturing into women’s health. The brand has built a reputation for its tongue-in-cheek advertising that sells goods targeted to male millennials, and aims to maintain this image with female-specific products, even mimicking the company's pronoun name by calling the line “Hers.”

Products will be similar to the men’s line and will include merchandise that targets common beauty woes like hair loss and skin issues. Alongside health and beauty goods, Hers will also sell apparel. If the company can establish the needed funding for the expansion, Hers will enter a competitive sector that houses well-known beauty companies like Glossier and vitamin retailer Ritual.

The creation and success of Hims is a part of a more significant trend in telemedicine, which has been impacted by a loosening of regulatory laws that now allows doctors to prescribe certain types of medicine online. Hims has not announced a release date for its female product line.


Lead image: forhims via Facebook

The men's beauty and wellness e-commerce company Hims is expanding its customer base by venturing into women’s health. The brand has built a reputation for its tongue-in-cheek advertising that sells goods targeted to male millennials, and aims to maintain this image with female-specific products, even mimicking the company's pronoun name by calling the line “Hers.”

Products will be similar to the men’s line and will include merchandise that targets common beauty woes like hair loss and skin issues. Alongside health and beauty goods, Hers will also sell apparel. If the company can establish the needed funding for the expansion, Hers will enter a competitive sector that houses well-known beauty companies like Glossier and vitamin retailer Ritual.