InDriver aims to shake up the rideshare industry by allowing both passengers and drivers to haggle for the fairest rates, inspired by social media arguments over price surges

InDriver is bidding to make the traditional rideshare business model a bit more interesting. The startup, which is based in Russia, not only lets riders dictate the amount of money they want to spend on their trip, but also lets the drivers who respond barter with clients for more money.

The concept for the app began on social media, as a response to taxi fare hikes by frustrated locals who refused to pay the high prices, and eventually joined forces with entrepreneur Arsen Tomsky. While InDriver debuted in Russia and quickly expanded to Latin America, it has recently broken into the U.S., thanks to $10 million in early funding from Lee Capital.

InDriver hopes to expand to 30 countries by the end of 2019, despite heavy competition from numerous other apps. Thus far, the startup has relied primarily on social media and word-of-mouth rather than traditional marketing avenues, allowing it to bring in new business on a relatively limited budget.

InDriver

InDriver is bidding to make the traditional rideshare business model a bit more interesting. The startup, which is based in Russia, not only lets riders dictate the amount of money they want to spend on their trip, but also lets the drivers who respond barter with clients for more money.

The concept for the app began on social media, as a response to taxi fare hikes by frustrated locals who refused to pay the high prices, and eventually joined forces with entrepreneur Arsen Tomsky. While InDriver debuted in Russia and quickly expanded to Latin America, it has recently broken into the U.S., thanks to $10 million in early funding from Lee Capital.