Influenster created a service that syncs 23 million reviews with retailers who can then use the information to promote their goods, driving sales with consumer-generated content

Online reviews create large value for both the manufacturer of a product as well as the purchaser. As consumers purchase a larger percentage of their goods online, they look to online reviews to give them an idea of the value and quality of items. Capitalizing on this trend, the consumer review site Influenster created a service called ReviewSource, which can sync reviews for products left on its main site with the sites of the relevant retailers and brands.

Influenster has a large reach, with over 23 million reviews on its site of over 4 million products. Amazon is the only website with more product reviews. This feedback can be critically important to manufacturers, and is useful in developing content to drive sales, a strategy outlined in PSFK’s recently launched Content & Commerce Debrief. Data shows that brands increase sales 10% after moving from zero to one review, 30% for 50 reviews and 37% at 100 reviews, demonstrating the powerful influence of wielding customer insights and opinions.

The reviews also have a large impact on the buyers who rely on them. Power Reviews says that “95% of shoppers consult ratings and reviews while shopping and that 86% of them consider them a critical resource when making a purchasing decision.” Accordingly, Influenster hopes that providing retailers and brands the opportunity to easily sync their products and services with consumer-generated reviews will help build consumer trust and ultimately drive sales.

For more ways strategies centered around content that are enabling brands to boost business, see PSFK’s Content & Commerce Debrief.

Influenster

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Online reviews create large value for both the manufacturer of a product as well as the purchaser. As consumers purchase a larger percentage of their goods online, they look to online reviews to give them an idea of the value and quality of items. Capitalizing on this trend, the consumer review site Influenster created a service called ReviewSource, which can sync reviews for products left on its main site with the sites of the relevant retailers and brands.

Influenster has a large reach, with over 23 million reviews on its site of over 4 million products. Amazon is the only website with more product reviews. This feedback can be critically important to manufacturers, and is useful in developing content to drive sales, a strategy outlined in PSFK’s recently launched Content & Commerce Debrief. Data shows that brands increase sales 10% after moving from zero to one review, 30% for 50 reviews and 37% at 100 reviews, demonstrating the powerful influence of wielding customer insights and opinions.