Madewell has been one of the company's biggest successes, which it hopes to capitalize on by debuting a long-awaited men's line

J. Crew has had a rough couple of years, with sales down and stores closing. Its sister line Madewell, however, has weathered a tough market for women’s clothing and sustained continued growth. To double down on its success, Madewell is releasing a men’s line that has been in development over the last two years.

The line will be simple, focusing on three fits of denim, T-shirts and jackets. While the items won’t initially be available in retail stores, they will be available online and in a number of Nordstrom locations. Madewell president Libby Wadle said of the collection, “After two years of incubation, we’re excited to bring our denim expertise and laid-back design sensibility to a new customer.”

While some brick-and-mortar retailers struggle to reorient their model in an increasingly digital market, Madewell believes that the success it has sustained is due to its simple designs offered at affordable price points. Accordingly, J. Crew is concentrating its resources into expanding this healthy part of its business.

Madewell


Lead image: Madewell via Facebook

J. Crew has had a rough couple of years, with sales down and stores closing. Its sister line Madewell, however, has weathered a tough market for women’s clothing and sustained continued growth. To double down on its success, Madewell is releasing a men’s line that has been in development over the last two years.

The line will be simple, focusing on three fits of denim, T-shirts and jackets. While the items won’t initially be available in retail stores, they will be available online and in a number of Nordstrom locations. Madewell president Libby Wadle said of the collection, “After two years of incubation, we’re excited to bring our denim expertise and laid-back design sensibility to a new customer.”