Jaguar Lets Fans Remix Pop Singer’s Latest Hit Based On Test Drive Data
AI sensors in the automaker's PACE vehicles enable users to remix Dua Lipa's music from behind the wheel based on how they drive, or use an adjoining app
Pop sensation Dua Lipa partnered with Jaguar on an innovative way to remix her new track “Want To.” The singer test drove the auto brand’s I-PACE vehicle, which implements AI sensors to collect data from how she drove, and created a remix of the song based on her driving style.
Fans of Dua Lipa can create their own remix by test driving the Jaguar E-PACE, F-PACE or I-PACE themselves. When the drivers get behind the wheel of any model in the PACE line, advanced sensors take into account their acceleration, braking and electrical energy expended. That data is then sent to the cloud via the 4G connectivity to accordingly remix the song, creating a track inspired by the individual’s unique driving style.
Dua Lipa x Jaguar is something that anyone can be a part of, as those who can’t make it to their nearest Jaguar dealership for a test drive also have the option of making their own custom mix based on their Spotify user information, or even just by tapping a rhythm on their mobile device for those without an account. Overall, the partnership aims to drive user engagement with the auto brand by enabling an entertaining activation, simultaneously expanding Jaguar’s audience using Dua Lipa’s reach.