Aiming to drive traffic to its New York flagship location, the American womenswear and accessories retailer is offering in-store customers the chance to create a one-of-a-kind purse

Fashion brand Kate Spade New York is giving shoppers greater incentive to visit its store by offering convertible, customizable bags created using an AR display. The retailer recently launched Make It Mine, an online and now in-store program that lets customers browse through straps, flaps and bag charms to design a unique bag.

The customizations are activated through an AR-powered display, made possible by a partnership with interactive marketing technology company PERCH, that senses which bag the customer has chosen and accordingly generates options for personalization. The display’s analytics based on daily interactions have found that Make It Mine engages 100 customers and over 800 individual interactions each day both physically and online.

The brand hopes that offering the chance to participate in the designing of their own merchandise will differentiate its brand as well as provide a unique in-store experience for shoppers. Fulfilling the retailer’s goal, Make It Mine has already increased traffic and customer engagement at Kate Spade’s Rockefeller Center location.

Kate Spade

Fashion brand Kate Spade New York is giving shoppers greater incentive to visit its store by offering convertible, customizable bags created using an AR display. The retailer recently launched Make It Mine, an online and now in-store program that lets customers browse through straps, flaps and bag charms to design a unique bag.

The customizations are activated through an AR-powered display, made possible by a partnership with interactive marketing technology company PERCH, that senses which bag the customer has chosen and accordingly generates options for personalization. The display’s analytics based on daily interactions have found that Make It Mine engages 100 customers and over 800 individual interactions each day both physically and online.