Kimpton Hotel’s Social Experiment Explores Importance Of Human Connection

Kimpton Hotel’s Social Experiment Explores Importance Of Human Connection
Brand Activation & Immersion

Called Room 301, the experience will engage guests of the room in a variety of activities that explore their unique aspirations and values, part of the brand's overarching Stay Human campaign

Sierra Holt
  • 12 september 2018

Kimpton Hotels & Restaurants recently launched a social experiment called “Room 301.” The program is an actual room designed to reflect the hotel’s belief that human connection improves the lives of everyone. It is slated to run for three months at the Kimpton Everly Hotel in Los Angeles and select Kimpton locations throughout the country.

Guests staying in Room 301 will have the opportunity to partake in specially designed activities available in the room. All activities and room elements are interactive and encourage guests to both relate to others and leave their own mark, without revealing their particular identity. Included in the stay is an art installation by artist Colette Miller of the Global Angel Wings Project and a welcome kit with specially selected gifts.

Once the three-month program has finished its course, Kimpton will evaluate and share data from each stay. The program’s goal is to create a public conversation about the importance of human connection in an increasingly divisive world.

Kimpton Hotels

Kimpton Hotels & Restaurants recently launched a social experiment called “Room 301.” The program is an actual room designed to reflect the hotel’s belief that human connection improves the lives of everyone. It is slated to run for three months at the Kimpton Everly Hotel in Los Angeles and select Kimpton locations throughout the country.

+brand activation & immersion
+hospitality
+hotels
+store experience & design
+travel

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