Kroger Expands Household Delivery To More Shoppers With Instacart Partnership
The grocer is teaming up with the personal shopper service to expand same-day delivery nationwide, reaching 75 markets in a bid to offer more options to a wider consumer base
Kroger recently expanded its same-day grocery delivery thanks to a collaboration with Instacart, provider of personal shoppers to enable delivery service for various retailers. Currently, Kroger delivers groceries in 45 markets and provides customers with groceries within a two-hour timeframe.
Instacart sees this collaboration as an entry to the digitization of the grocery delivery process, which it believes will become commonplace in the future. To use the service, customers visit Kroger’s website and place their order, and the groceries are then delivered through Instacart’s courier service. When not opting for delivery, customers can shop with Clicklist, a curbside drop-off service or ‘Scan, Bag, and Go,’ an in-store option that quickens the shopping process.
Kroger’s aim in expanding its delivery reach is to give added convenience and choice to a wider consumer base. The partnership was initiated in the fall of 2017, and is slated to reach 75 markets in late October in Memphis, Nashville and Atlanta. Thanks to the expansion, Kroger and Instacart’s nationwide presence will increase by 50% and 70%, respectively.
Lead image: Instacart via Facebook