Fashion Startup Helps Consumers Host Their Own Home Pop-Up Shop

Fashion Startup Helps Consumers Host Their Own Home Pop-Up Shop
Fashion & Apparel

The fashion start-up is piloting a business model that will bring pop-up shops to people’s homes, encouraging a literal kind of social shopping and DTC commerce

Rachel Gonzalez
  • 24 september 2018

MaisonMarché, a fashion collective based in the United States that selects a rotating cast of about 50 brands featuring exceptional style and social conscientiousness, is reinventing the pop-up shop by bringing it to the home. With the help of a team of designers, merchants and stylists from the retailer, customers can host a curated trunk show in their own homes.

MaisonMarché intends to let customers put on their own pop-up shop for friends and family, even receiving a cut of the sales profits. The events offer goods sourced directly from the designers and merchants associated with MaisonMarché in addition to providing styling services for guests.

Finally, MaisonMarché donates the profits from every event to one of its four charity partners. Ultimately, the retailer hopes to provide consumers with a unique experience, taking social shopping to a new literal level by encouraging personalized events and interactions surrounding its products.

MaisonMarché


Lead image: MaisonMarche via Instagram

MaisonMarché, a fashion collective based in the United States that selects a rotating cast of about 50 brands featuring exceptional style and social conscientiousness, is reinventing the pop-up shop by bringing it to the home. With the help of a team of designers, merchants and stylists from the retailer, customers can host a curated trunk show in their own homes.

+apparel
+Fashion
+fashion & apparel
+merchandising & curation
+pop up
+post purchase & service
+store experience

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.