The fashion start-up is piloting a business model that will bring pop-up shops to people’s homes, encouraging a literal kind of social shopping and DTC commerce

MaisonMarché, a fashion collective based in the United States that selects a rotating cast of about 50 brands featuring exceptional style and social conscientiousness, is reinventing the pop-up shop by bringing it to the home. With the help of a team of designers, merchants and stylists from the retailer, customers can host a curated trunk show in their own homes.

MaisonMarché intends to let customers put on their own pop-up shop for friends and family, even receiving a cut of the sales profits. The events offer goods sourced directly from the designers and merchants associated with MaisonMarché in addition to providing styling services for guests.

Finally, MaisonMarché donates the profits from every event to one of its four charity partners. Ultimately, the retailer hopes to provide consumers with a unique experience, taking social shopping to a new literal level by encouraging personalized events and interactions surrounding its products.

MaisonMarché


Lead image: MaisonMarche via Instagram

MaisonMarché, a fashion collective based in the United States that selects a rotating cast of about 50 brands featuring exceptional style and social conscientiousness, is reinventing the pop-up shop by bringing it to the home. With the help of a team of designers, merchants and stylists from the retailer, customers can host a curated trunk show in their own homes.

MaisonMarché intends to let customers put on their own pop-up shop for friends and family, even receiving a cut of the sales profits. The events offer goods sourced directly from the designers and merchants associated with MaisonMarché in addition to providing styling services for guests.