How Retailers Are Catering To Modern Male Consumers’ Healthcare Needs

How Retailers Are Catering To Modern Male Consumers’ Healthcare Needs
Health

Helping de-stigmatize male health topics, brands are developing offers that cater to their specific needs, addressing once-sensitive issues in innovative ways and providing convenient at-home delivery for seamless support

PSFK
  • 26 september 2018

As the conversation around healthcare continues to change, consumers are voicing their interest in products and services related to once-taboo topics. Taking note, brands are catering to men’s healthcare interests in particular, providing support related to issues like hair loss or erectile disfunction. 

From subscription boxes to at-home treatments for men, here’s how three brands identified in PSFK’s Retail Health & Wellness Debrief are developing on-demand products and resources to help male consumers maintain or improve their specific health concerns:

Ro
Ro provides online diagnosis and at-home delivery of erectile dysfunction medication. It also has a vertical called Zero, which is focused on treating addictions, starting with smoking.

Hims
Hims uses cheeky communications to remove the stigma associated with common male afflictions, such as hair loss and erectile dysfunction, and allows men to order prescription treatments online.

Keeps
Keeps offers prescription and topical medications to treat hair loss, using modern, straightforward branding to encourage younger consumers to address hair loss before it progresses.

These are just a few examples of how brands are catering to new consumer health interests, using digital tools to provide convenient online ordering and delivery of potentially sensitive products and services. For more information on ways retailers are finding innovative ways to provide the health-related support consumers demand, see PSFK’s report the Retail Health & Wellness Debrief.


Lead image: Keeps via Facebook

As the conversation around healthcare continues to change, consumers are voicing their interest in products and services related to once-taboo topics. Taking note, brands are catering to men’s healthcare interests in particular, providing support related to issues like hair loss or erectile disfunction. 

+Delivery
+Delivery & Logistics
+Health
+men
+retail
+retail health wellness
+retail wellness debrief
+Shopper education & assistance
+shopper marketing & promotions
+wellness

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