How Retailers Are Catering To Modern Male Consumers' Healthcare Needs
Helping de-stigmatize male health topics, brands are developing offers that cater to their specific needs, addressing once-sensitive issues in innovative ways and providing convenient at-home delivery for seamless support
As the conversation around healthcare continues to change, consumers are voicing their interest in products and services related to once-taboo topics. Taking note, brands are catering to men's healthcare interests in particular, providing support related to issues like hair loss or erectile disfunction.
From subscription boxes to at-home treatments for men, here's how three brands identified in PSFK's Retail Health & Wellness Debrief are developing on-demand products and resources to help male consumers maintain or improve their specific health concerns: