As consumer interest in looking after their mental health increases, brands are expanding their resource options, providing on-demand convenience in the form of virtual counseling and CBT-versed chatbots

One of the major constituents of modern consumers' picture of healthy living is their mental health and wellness, a hot topic of discussion that is becoming increasingly mainstream. More people are reaching out for support than ever before, expressing a growing demand in the space as well as an opportunity for brands to supply new forms of aid, as outlined in PSFK's Retail Health & Wellness Debrief.

Healthcare providers like therapists or counselors can be costly, and aren't available to all consumers. Furthermore, some seeking support may feel intimidated by the therapist couch setting, or simply have trouble finding time to schedule appointments. Accordingly, retailers are focusing on marshaling technological advances to fill this gap, empowering consumers with resources like virtual therapy sessions, chatbot coaches and mindfulness meditation apps that marry support with on-demand convenience. Here's how three brands are bringing mental health aid to consumers' fingertips:

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