MINI Creates Short Films To Show Off Latest Cargo Model

MINI Creates Short Films To Show Off Latest Cargo Model
Advertising

The car brand designed a video campaign to highlight the spaciousness of its new Countryman model, merging art with advertising in a bid to engage consumers

Sara Roncero-Menendez
  • 17 september 2018

Car brand MINI is known for its small, economical cars, but for the new 2019 MINI Countryman, the company wanted to emphasize its new, bigger cargo space, taking a creative approach and launching the “Created in a Countryman” campaign.

Stop-motion animator Kirsten Lepore worked with diorama team Nix + Gerber to create two short films that take place in the trunk of the new Countryman model, utilizing the 46.7 cubic feet of full space in order to tell little stories. Both movies took three days each to create and film, and will be featured at The Other Art Fair in Los Angeles, running from October 24 to 28.

“This campaign intends to demonstrate how the MINI Countryman offers the space and versatility to handle even the biggest adventures,” said Patrick McKenna, Department Head, MINI Brand Communications. “The quality and creativity of the concepts conceived by these talented artists also align well with MINI’s design philosophy around the creative use of space, and our support of art and culture.”

MINI

Car brand MINI is known for its small, economical cars, but for the new 2019 MINI Countryman, the company wanted to emphasize its new, bigger cargo space, taking a creative approach and launching the “Created in a Countryman” campaign.

+advertising
+Automotive
+campaign
+Car
+mini
+packaging & product engagement
+retail
+shopper marketing & promotions

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