Fitness Startup Streams Live Exercise Classes Into Consumers’ Living Rooms

Fitness Startup Streams Live Exercise Classes Into Consumers’ Living Rooms
Fitness & Sport

Mirror uses a high-tech 40" device to project a live workout into exercisers' living rooms, offering personalized sessions with trainers as well as monthly class subscriptions

Todd Neikirk
  • 11 september 2018

For some busy working people, there’s just no time in the day to go to the gym. Others don’t like to exercise by following a workout displayed on a laptop or phone, but enjoy the privacy and convenience of exercising at home. Startup fitness company Mirror is introducing technology that aims to combine the best aspects of home and in-person workouts, using a subscription model to provide customers with regular fitness classes.

The experience the company offers is unique: the workout is streamed through a 40″ mirror. While the users go through a trainer-instructed workout, they are able to see themselves in the mirror, making sure their form is correct.

The $1,495 device also features a cost of $39 per month for classes. The sessions, however are much more personal than what is typically the case with home workouts: Mirror films its classes in its New York City-based studio, where throughout the live sessions, instructors can see members in attendance and specifically call them out.

workout.jpg

Ultimtely, Mirror hopes to offer users greater flexibility with their workouts while still retaining the motivating and personal aspects of live workout sessions.

Mirror

For some busy working people, there’s just no time in the day to go to the gym. Others don’t like to exercise by following a workout displayed on a laptop or phone, but enjoy the privacy and convenience of exercising at home. Startup fitness company Mirror is introducing technology that aims to combine the best aspects of home and in-person workouts, using a subscription model to provide customers with regular fitness classes.

+fitness
+Health
+loyalty & membership
+mirror
+packaging & product engagement
+post purchase & service
+smart home
+technology
+wellness

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.