Mystore-E uses digital displays, mobile apps and data to connect customer preferences with product recommendations, personalizing the IRL shopping experience

Mystore-E, a startup based in Tel Aviv, Israel, is aiming to shake up the retail experience with its unique AI platform that's integrated with brick-and-mortar stores and creates product recommendations based on consumer behavior.

The approach is designed to mimic the experience of a website in a physical store. With the help of digital displays and augmented reality images, customers are able to try on accessories to see how each piece would look on them. Employees then receive suggestions on a mobile app for specific products that customers might like based on their selections, as well as the store's most popular items.

While Mystore-E's system aims to be more intuitive and thorough than AI retail implementations in the past, it followers a number of other retailers, including Sephora and Neiman Marcus, in providing personalized recommendations to customers. With $2.2 million in recently-raised funding, Mystore-E hopes to continue expanding and refining its highly curated shopping experience.

Mystore-E

Mystore-E, a startup based in Tel Aviv, Israel, is aiming to shake up the retail experience with its unique AI platform that's integrated with brick-and-mortar stores and creates product recommendations based on consumer behavior.

The approach is designed to mimic the experience of a website in a physical store. With the help of digital displays and augmented reality images, customers are able to try on accessories to see how each piece would look on them. Employees then receive suggestions on a mobile app for specific products that customers might like based on their selections, as well as the store's most popular items.