Grocery Chain Offers Customers Loyalty Program Built On Omnichannel Data
New Seasons partnered with data company Clutch to centralize its customer information and accurately track behavior to improve its shopping experience
New Seasons, a West Coast-based grocery chain, designed a receptive way to use consumer data as part of its new loyalty program. Its mission to become its customers’ neighborhood grocer has been reinforced with a new CRM solution provided by Clutch, a customer data and loyalty service company.
New Seasons will have access to all transactions and loyalty data in the same place, helping the retailer inform its business decisions with customer behaviors and purchases, ultimately aiming to provide the most desirable offers. This type of data has already been making waves in the grocery section, helping put customers’ needs first by using their habits and needs to design the shopping experience.
“Supporting our customers and the communities they live in is integral to our founding mission as a brand,” stated New Seasons Market Senior Marketing Director, Katie MacDonald. “Clutch’s technology can help us do this in entirely new ways through a better understanding of their needs.”