Pandora Premium Creates Predictive Playlists For Subscribers

Pandora Premium Creates Predictive Playlists For Subscribers
Entertainment

To compete with Spotify and Apple Music, Pandora is enhancing its premium membership by adding the capability to curate personalized playlists for listeners that refresh weekly

Rachel Gonzalez
  • 20 september 2018

Music streaming service Pandora is looking to optimize its subscription service with its own music discovery feature. Last year, Pandora released its own Premium subscription service, but has still been feeling the heat from Spotify and Apple Music, so now it is launching The Drop to amplify its competitive edge.

The predictive playlist adapts weekly to mirror what listeners have been playing with new suggestions, composing recommendations from related artists as well as tracking what listeners have favorited. The Drop has additional advantages, such as the capacity to feature 100 songs, over three times what Spotify’s Release Radar offers, the ability to add favorite songs and the option to save lists from week to week instead of completely clearing everything out.

The Drop is currently only available to Pandora Premium members and those enrolled in the trail but will be available to standard Pandora members if the trial run is successful.

Pandora

Music streaming service Pandora is looking to optimize its subscription service with its own music discovery feature. Last year, Pandora released its own Premium subscription service, but has still been feeling the heat from Spotify and Apple Music, so now it is launching The Drop to amplify its competitive edge.

+Apple
+Delivery & Logistics
+Entertainment
+loyalty & membership
+merchandising & curation
+pandora
+Spotify
+Streaming
+technology

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