Digital Grocer Partners With Butcher To Offer Shoppers Wider Online Deli Selection
While the popularity of online grocery shopping continues to grow, some consumers are still hesitant about purchasing certain products, like deli meats, which online grocer Peapod hopes to change with its latest partnership
Peapod, the online grocery store catered to the east coast, is partnering with Meats by Linz for a unique direct-to-consumer shopping experience. Meats by Linz is known in Chicago for providing top quality meats to high-tier Midwestern restaurants.
Peapod intends for the partnership to help it offer a wider product variety to its Chicago shoppers. Meats by Linz is shoppable on Peapod’s website via the Virtual Butcher Shop, where customers can look through the products, the Dry Aged Steak Room and even consult a butcher through the Ask the Butcher Q&A section. Peapod will also be releasing a Gourmet Butcher Shop during the holiday season for custom orders.
In addition to increasing its food options and improving the convenience of online grocery shopping for Peapod customers, this partnership aims to help educate shoppers about meats so they can make the best purchase for the meal they are planning.
Lead image: online grocery shopping stock photo from Georgejmclittle /Shutterstock